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[LIMA REKOMENDUOJA] PRACTICAL CATEGORY MANAGEMENT WORKSHOP

[LIMA REKOMENDUOJA] PRACTICAL CATEGORY MANAGEMENT WORKSHOP

[LIMA REKOMENDUOJA] PRACTICAL CATEGORY MANAGEMENT WORKSHOP

2021-03-02 09:00, Online | Dalyvauja: 0 Registracijos terminas: 2021-03-01

LiMA nariams taikoma -25% nuolaida.

Nuolaidos kodą rasite vidinėje komunikacijos sistemoje.

Kviečiame prisijungti!

 

Practical Category Management Mar 2-3

Workshop:

■ Get to know each step of the Category Management process
■ Reveal your business opportunities in Category Management
■ Comprehend which tools and information are needed for the process
■ Understand the responsibilities and benefits for your business
■ Practice each step of the process as part of the exercise

Key topics:

■ Cooperation between supplier and retailer to achieve higher shopper satisfaction
■ Shopper decision tree
■ Category roles, assessment areas and KPIs
■ Planning the implementation

Agenda:

DAY 1: 09:00 – 12:00 & 14:00 – 17:00

DAY 2: 09:00 – 12:00 & 14:00 – 17:00
■ Introduction
■ Market Trends Overview
■ What is Category Management?
   - Definition and relevance
   - What benefits it brings to retailers, manufacturers and shoppers
■ Roles, Responsibilities and Benefits
   - Organizational structures
■ Category Management Process
   - Overall strategy and alignment
   - 8 step Category Management process
■ Step 1: Category Definition
   - Definition
   - Shopper decision tree
■ Step 2: Category Role
   - 4 category roles
   - Which categories to prioritize and based on what data?
■ Step 3: Category Assessment
   - Identifying business and shopper opportunities
■ Day 1 Review
■ Step 4: Category Scorecard
   - Which KPIs to consider?
■ Step 5: Category Strategy
   - 7 options to evaluate
   - Which strategies to assign to a category based on opportunities?
■ Step 6: Category Tactics
   - Assortment
   - Merchandising
   - Price
   - Promotion
■ Category Implementation
   - What should include an implementation plan?
■ Category Review
   - Results and corrective actions
■ Q&A


Registracija:

■ Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu: aidas.demenius@nielseniq.com

Renginio kaina: 800€ + VAT
LiMA nariams taikoma -25% nuolaida! 
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje. Prisijunkite!
 

REGISTRUOTIS

Sritis:

Category Management

Forma:

Online session; Baltic insights; Live discussions; Exercises; Q&A

Vieta:

Online

Kaina: 

Bilieto kaina: 800€ + VAT 
LiMA nariams taikoma -25% nuolaida!
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje. Prisijunkite!

Registracija:

Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu:
aidas.demenius@nielseniq.com

Data:

2021 m. kovo 2-3 d.

Organizatorius:

NielsenIQ, aidas.demenius@nielseniq.com, +370 68163034

Lietuvos marketingo asociacija (LiMA) neatsako už renginio organizavimo ir turinio kokybę.

Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu: aidas.demenius@nielseniq.com