![[LIMA REKOMENDUOJA] PRACTICAL CATEGORY MANAGEMENT WORKSHOP](/data/public/thumbnails/2021/02/crop_400x266_pcm_511x340.png)
LiMA nariams taikoma -25% nuolaida.
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje.
Practical Category Management Mar 2-3
Workshop:
■ Get to know each step of the Category Management process
■ Reveal your business opportunities in Category Management
■ Comprehend which tools and information are needed for the process
■ Understand the responsibilities and benefits for your business
■ Practice each step of the process as part of the exercise
Key topics:
■ Cooperation between supplier and retailer to achieve higher shopper satisfaction
■ Shopper decision tree
■ Category roles, assessment areas and KPIs
■ Planning the implementation
Agenda:
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DAY 1: 09:00 – 12:00 & 14:00 – 17:00 |
DAY 2: 09:00 – 12:00 & 14:00 – 17:00 |
| ■ Introduction ■ Market Trends Overview ■ What is Category Management? - Definition and relevance - What benefits it brings to retailers, manufacturers and shoppers ■ Roles, Responsibilities and Benefits - Organizational structures ■ Category Management Process - Overall strategy and alignment - 8 step Category Management process ■ Step 1: Category Definition - Definition - Shopper decision tree ■ Step 2: Category Role - 4 category roles - Which categories to prioritize and based on what data? ■ Step 3: Category Assessment - Identifying business and shopper opportunities |
■ Day 1 Review ■ Step 4: Category Scorecard - Which KPIs to consider? ■ Step 5: Category Strategy - 7 options to evaluate - Which strategies to assign to a category based on opportunities? ■ Step 6: Category Tactics - Assortment - Merchandising - Price - Promotion ■ Category Implementation - What should include an implementation plan? ■ Category Review - Results and corrective actions ■ Q&A |
Registracija:
■ Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu: aidas.demenius@nielseniq.com
■ Renginio kaina: 800€ + VAT
LiMA nariams taikoma -25% nuolaida!
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje. Prisijunkite!
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Sritis: |
Category Management |
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Forma: |
Online session; Baltic insights; Live discussions; Exercises; Q&A |
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Vieta: |
Online |
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Kaina: |
Bilieto kaina: 800€ + VAT |
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Registracija: |
Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu: |
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Data: |
2021 m. kovo 2-3 d. |
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Organizatorius: |
NielsenIQ, aidas.demenius@nielseniq.com, +370 68163034 |
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Lietuvos marketingo asociacija (LiMA) neatsako už renginio organizavimo ir turinio kokybę. |
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Registracija vyksta iki kovo 1 d. šiuo el. pašto adresu: aidas.demenius@nielseniq.com