Today, in the light of the tight economic situation businesses are looking for opportunities to optimize their value proposition in a way that it (a) remains appealing to the customers and (b) is profitable for the company.

During this session we will ask ourselves questions related to the product range and see how we can optimize it yet create more value for the customers and for the business.

Purpose of the event:
The purpose of this practical session is to get the audience thinking about how assortment is influencing customer engagement, company profitability, and brand image. We will discuss the major elements of assortment management: what are the necessary strategic inputs, data inputs, and what tools are necessary to do it properly. We will look into market data and some case studies to see how other companies deal with assortment management around the world.

What participants will learn during the webinar:
• why having proper assortment management is important;
• major components of assortment management process;
• we will look at some assortment related market statistics and cases;
• what data and tools are needed to make assortment decisions.

After this session the participants will be able to reflect critically on their assortment strategy and will know how to come up with a more effective product range for the clients and for the business.

The event is for:
For marketing professionals and managers, sales managers, brand specialists and anyone contributing to a product range from a retailer or manufacturer.

The event will be held in English!

Lecturer of the seminar:

Main information:

REGISTRATION

You can register to the event by email to info@lima.lt