Giving a discount seems like the best way to attract customers. Sometimes it gives immediate increase in sales, but sometimes it does not. Sometimes it gives an increase in sales at first, but then the results go down over time.

How can we know what price and sales promotion level will help us achieve the maximum sales and profit result in the market?

This session will help participants to understand the key concepts necessary to take pricing and promotional decisions.
- How to read supply and demand curves to forecast volumes and decide on the price?;
- We will discuss different price setting methods, their advantages and disadvantages;
- We will look at metrics that can help us understand whether we should do a sales promotion for an item or not;
- We will look into market data to illustrate the concepts discussed;
- The data necessary to make proper pricing and promotion decisions;
- Rules of thumb in marketing budget planning;
- Pricing methodologies and pricing strategies;
- What will help you win the shoppers?

After the session the participants will be able to critically assess their pricing and promotional strategies as well understand if they have all the necessary inputs for the decision making.

The event is for:
FMCG professionals (retailers and manufacturers), marketing professionals and managers, sales managers, brand specialists, category people: anyone in the company who is involved in making pricing decisions, promotional budget allocation and choosing the products for a sales promotion.

The event will be held in English!

Lecturer of the seminar:

Main information:

REGISTRATION

You can register to the event by email to info@lima.lt