The world is in need of good brands. Although it sounds cheesy, it would really make the world a better place. It is now necessary not only to feel good about creating such brands, but also to have a competitive advantage over other brands as society expects them to contribute to its well-being.

In the online talk on January 11th McNally Unlimited creative director Clare McNally will:
- examine the current situation in the world,
- discuss examples of good brands
- and present our fresh course "How to create a GOOD brand”.