![[LIMA REKOMENDUOJA] EFFICIENT ASSORTMENT MANAGEMENT WORKSHOP](/data/public/thumbnails/2021/03/crop_400x266_efficient-assortment-management-workshop_511x340.png)
LiMA nariams taikoma -25% nuolaida.
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje.
Efficient Assortment Management Apr 13-14
Workshop:
■ Learn the framework that will help you optimize the product range for your categories
■ Analyze factors that influence assortment decisions from a shopper, retailer and manufacturer perspective
■ Relate the assortment decisions with the Category Management process
■ Apply main KPIs and techniques for selecting the right assortment
Key topics:
■ 4 step assortment management framework and strategies
■ Segments relevance and shopper inputs
■ Shopper, retailer facts & data sources
■ Product listing, finalization & quantification
Agenda:
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DAY 1: 09:00 – 12:00 & 14:00 – 17:00 |
DAY 2: 09:00 – 12:00 & 14:00 – 17:00 |
| ■ Introduction - Registration - Welcome instructions ■ Market Trends Overview ■ Shopper Centric Category Management Review - 8 step process recap - Benefits ■ Assortment Management Introduction - What is Assortment Management? - Benefits and challenges ■ Assortment Management Framework - 4 step framework and strategies ■ Step 1: Collaborative Trade Partnership - Manufacturers assortment techniques - Manufacturer’s strategies and shopper inputs |
■ Day 1 Review ■ Step 2: Category Management Integration - Category Management process steps linked to Assortment Management - How category roles and strategies address better Assortment Management decisions ■ Step 3: Data Sources Integration - Shopper facts selection criteria - Retailer facts selection criteria - Manufacturer facts selection criteria ■ Step 4: Assortment Management Process - 7 step process - Market coverage - Segments relevance - Product delisting - Product addition - Product validation - Finalization - Quantification ■ Q&A |
Registracija:
■ Registracija vyksta iki balandžio 9 d. šiuo adresu:
■ Renginio kaina: 800€ + PVM
LiMA nariams taikoma -25% nuolaida!
Nuolaidos kodą rasite vidinėje komunikacijos sistemoje. Prisijunkite!
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Sritis: |
Kategorijų valdymas |
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Forma: |
Internetu; Baltijos šalių įžvalgos; Diskusijos; Praktinės užduotys; Q&A |
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Vieta: |
Internetu |
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Kaina: |
Bilieto kaina: 800€ + VAT |
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Data: |
2021 m. balandžio 13-14 d. |
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Organizatorius: |
NielsenIQ, aidas.demenius@nielseniq.com, +370 68163034 |
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Lietuvos marketingo asociacija (LiMA) neatsako už renginio organizavimo ir turinio kokybę. |
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